90% affiliate marketers are failures and 99% affiliate beginners are failures. From where and why are they failing? It is important to figure out pinpoint spot and defect. Otherwise, how can we repair it? Actually, it is not an eye-catching problem we can identify it easily. A research dive to dig into deep is required to inside out. We need a special binocular to identify the problem.
What is affiliate marketing? All answers to the question is almost similar like this-
“Selling merchant’s product through affiliate website in return of a certain commission”
A misunderstanding is mixed with affiliate definition. Why and when it has been mixed, I don’t know but beginners are highly affected. I want to explore it as under
From above, we can apart every word as under
1. Selling
2. Merchant
3. Product
4. Affiliate Website
5. Certain Commission
So, affiliate beginner think, “I need a product to sell earning commission”
Then they are looking for which product they will sell.
So they go looking for the best paying commission product.
If are interested in the more advanced idea, you can read the following articles
We can’t say our beginners didn’t do research. They have done but finding out high paying commission products. This is the first wrong turn spot from where they go nowhere. High-paying product…
A product itself is NOT a niche and the site which is built around a specific product is NOT a niche site at all.
“If you don’t know where you are going, any road will take you there”
“A niche is a group of related people sharing problem, passion or interest”
“A niche is a group of related people sharing problem, passion or interest”
Do in-depth researches looking for targeting a group of people, look at their problems and needs, create a website covering their problems and write content providing solution, and promote a product to solve their problems or meet their needs. So you will be rewarded by a commission as revenue.
This is affiliate backbone theme on which affiliate stand out. So, affiliate beginners become aimed-less
You can believe or not, this is the way of affiliate earning or ‘make money online’ to identify a certain group of people and their problems. Then make a plan and take steps solving their problems.
It can’t be the same to build a website around solving the problem and need of a target audience or build a website around earning a commission to sell vendor’s product. Basically, there are two destinations.
Then, where is the difference? If you want to earn money only, you build a website and content to keep Google satisfied to push the site ranking up and send visitors. Google is happy on you and sending visitors constantly. When a visitor comes with the hope of searching for a solution and get back quickly elsewhere for a better solution, the visitor is not happy but Google is happy...
After research and analysis, you build a website and create contents to keep the audience happy. Because visitors find a specific and accurate solution to their problems. When a visitor comes on the page and spends more time to read the solution. To show its happiness giving like, putting a comment and sharing for others. Google is bound to pay attention to the authority site and pages.
The target audience comes back to your site page as a repeat visitor giving you thank by clicking on an affiliate link.
To understand above, you can apart from the above asunder
1. Target
2. Niche
3. Problems
4. Content
5. Solution
6. Affiliate Website
7. Promote a product for solving problems
8. Commission
Target Niche: A group of people sharing the problem, passion, or interest
Keywords: Problems
Content: Solution
Promote: Product for solving problems
Earn: Commission
When your content doesn’t provide a more specific solution for a target audience, it can’t keep visitor satisfied and engaged. Actually, it is targeted for all. When you target everybody, you can’t hit anyone.
If you are going to start affiliate website, don’t follow the misguided idea, broaden your mind and dedicated to helping people, choose a niche based on the problem of the target audience. No doubt, go ahead, you will be a success.
Though we treat affiliate marketing as a business, actually it is just a monetization strategy, nothing else. It should follow the right selection of a niche based on the problem solution of a target audience.
This is why successful niche sites are developed around targeted audience problems and needs, not products. This is not a matter of like that your site is designed with a set of Amazon cameras, and people visit the site to buy them. Amazon is well-equipped with customers’ attraction information and design.
As an affiliate beginner, starting an Amazon affiliate site is the nastiest thing you could do. It will be wrong ideas of what a niche is and apply to base incorrect strategies on those false assumptions.
As an affiliate, your final goal is earning. But you will start helping a group of people. Finally, you need money. Before selecting a niche, you must check the niche out whether there is quite possible to find products for earning a commission.
On the other hand, if you want to provide a specific solution of the certain problem for the target audience, with all your efforts, for example, targeting a pious group of people, you select a niche. You are the winner that huge traffic is available on the site. But you can’t find any product to monetize it. It should not be. How can you check whether the niche has profitable products?
1. Check your niche competitor sites and find out how they monetize their visitors
2. Check the paid ads against your niche in Google search result. If ads are available, it is a good sign of being a profitable niche.
3. Check Amazon and eBay sites whether there are available products for your niche and check its review.
After an investigation of the earning potential of that niche, only then choose different monetization process like advertising, affiliate marketing, memberships, and product sales and like these.
A beginner is always confused about its skill. Actually, you are not giving a solution to a professional group. Your content is for a solution of the defined problem for a certain group of people. So you just need to know more than your audience. Alternatively, you will be growing up day by day.
To get a clear understanding of affiliate workflow, I am trying to demonstrate here a scenario asunder
People => A group of people => Problem => Solution => Contents => Website => Traffic => Trust => Monetization =>Affiliate revenue
People => Affiliate Beginners => 90% Failure => Need Actual Training => Contents => Website =>Trust => Monetization =>Affiliate revenue
Target Audience= Affiliate Beginners
Problems= 90% Affiliate beginners are failures
Solution = Accurate Training or Affiliate Course
Content = Reason of failed and importance of training
Website = Affiliate Marketing Tips and Tricks
Product/Service = Affiliate Training Course
Commission = Each Student from Training Institute
Monetization Method= Referral Link for affiliate course from a training institute.
You should understand how to define a target audience, a certain group of people, sharing a common problem or passion or interest.
I don’t know who are you and maybe you are more than I am. But my identified audience is affiliate beginners. Please reader, take a pen and paper, and write down 10 target audience lists.
Identify their problems and needs. Find out how to get rid of their problems and meet their needs. Just like an exercise. Believe me, a lot of people still now can’t understand, “What is affiliate? How does it work? The root theme of an affiliate is”
Don’t wait for Google organic traffic. It comes its own way. Get focused on social media traffics. There are many examples whose business is running depending on social media traffics only. Google loves engaging content that getting more likes, comments, and sharing.
Google don’t care keywords enriched content any longer else. Google want user defined more specific solution content. The sign of engaging content is visitor spent more time there and come back again as a repeat visitor.
I already spent 2 months on, “why are our innocent affiliate beginner failures?” I have already written 15 articles else more. In every article, I have tried to identify the reason for their failure. My assumption, I am able to inside out today. Those who are reading my articles consequently, please remember, pay focused and more attention to this article.
2 Comments
Very Informative post
ReplyDeleteThat was a really good read about affiliate marketing. The tips and techniques listed are very true. The information shared by you will really inspire many more to take a step towards affiliate marketing. Well done!
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